This page should be your first stop location for information related to visitor research and marketing.

The Library includes materials and links to information the Society of Patriots have collected over time and others have found valuable. We also encourage you to share information that may be of use to other members.

The Fayetteville Area Convention and Visitors Bureau's Board of Directors meets once a quarter. For the list of board members, click here.

2017

2016

2015

Mission: To unite Spring Lake, North Carolina hotels, attractions, economic development and related tourism parties for increased stays in Spring Lake.

Goal: The goal is a dedicated effort to promote Spring Lake as a destination. Attendees include hotel staff from Spring Lake hotels and the Landmark Inn on Fort Bragg, Town of Spring Lake to include the Mayor, Town Manager and Recreation and Parks staff, Spring Lake Chamber of Commerce and local attractions to include Carvers Creek State Park, Clay Target Center and Fort Bragg Morale, Welfare and Recreation staff.

2018

January 2018
February 2018

2017

May 2017
June 2017
July 2017
August 2017
October 2017
November 2017

2016

June 2016
August 2016
November 2016

The purpose of the Sales & Marketing Meeting is to communicate directly with our partners to assist in increasing hotel/motel occupancy by recruiting conferences, conventions, sporting events, meetings, and reunions to bolster the County’s economy. The Sales Department conducts 10 meetings per year to discuss issues such as pending business, trend reports, unfinished actions to close a piece of business, and introduce new products from the visitors bureau.

2017

January
February
March
April
May
August
September
October
November
December

Mission: To have a collaborative effort in Cumberland County tourism marketing, servicing and participation.

Goal: The goal is to have attractions learn about what the Visitors Bureau is doing on their behalf when it comes to promotion, but to also learn what others are doing and offering so cross-promotion can happen between the attractions. Attendees include all attractions throughout Cumberland County to include Higher Education Institutions, theaters, museums, and spectator venues. 

2017

Feb 2017
May 2017

2016

January 2016
August 2016

2015

August 2015
October 2015

FY 2018 FACVB Products - Updated November 15, 2017

Each year the Fayetteville Area Convention and Visitors Bureau compiles a comprehensive Program of Work for the upcoming year.  

Click here to see the Approved FY 2018 POW.

Bureau Business Brief is a report that goes out monthly.

2018

January February March April May June
July August September October November December


 

2017

January February March April May June
July August September October November December




2016

January February March April May June
July August September October November December




2015

January February March April May June
July August September October November December



 

Cumberland County Comparison 2007 compared to 2016. (Updated March 13, 2018)

Profile of the American Family Traveler 2016 Highlights by Longwoods International and Famly Travel Association. (Uploaded March 21, 2018)

2018 voice of the Visitor Report by PCAV Destinations, Global Leaders in Planning and Design

The insights included aim to give you a deeper understanding of the latest online travel industry trends across multiple countries.

Travel Trends 2017

The North Carolina General Assembly and the North Carolina Restaurant and Lodging Association endorse occupancy tax guidelines that state that two-thirds of occupancy tax collected must be used for tourism promotion. Tourism promotion is defined as: "advertise or market an area, publish brochures and other materials, engage in research or other activities that attract tourists or business travelers to an area."

By legislation, Cumberland County is authorized  to levy an occupancy tax on hotel rooms rented/paid by overnight visitors to the property. Cumberland County hotels collect this tax and forward the funds to the Cumberland County Finance office.  In July, 2002 a Tourism Development Authority (TDA) as mandated by North Carolina legislation was formed to distribute these funds. Its board is appointed by the Cumberland County Commissioners and its composition is outlined in the enacted legislation.

Of the 6% occupancy tax collected, 1.5% goes toward debt reduction on the Crown Coliseum, improvements to existing and new facilities and 1.5% goes to the Arts Council of Fayetteville/Cumberland County. The remaining 50% is mandated to be used for promotion of travel and tourism in Cumberland County.

The Fayetteville Area Convention and Visitors Bureau (FACVB) is contracted through the TDA to receive 2.75% of the 3% or 50% of the 6% tax funds levied and collected by the hotels of Cumberland County.  The remaining .25% is granted out by the TDA to marketing initiatives that generate tourism to Cumberland County. Therefore fulfilling the law.

The purpose of the TDA is to promote increased travel, tourism and use of lodging, meeting and convention facilities in Cumberland County. The process begins by the Event Point of Contact (POC) contacting Candice White at the County to get the application packet. http://www.co.cumberland.nc.us/departments/commissioners-group/commissioners/tda

 

2018

Marque Slam (Held Monthly, last updated January)

2017

All-American Marathon and Mike to Mike Half Marathon
All-American Tattoo Convention
AsONE Prayer Walk
Blues & Brews
Duck Derby
Holly Day Fair
Hop in the Park
Impressionism to Modernism: Masterworks of Early Photography Exhibition
Indigo Film Festival
Marque Slam (Updated December)
Positive Direction for Youth and Family Conference
When Pigs Fly
WIDU Anniversary Week
Wildlife Expo

2016

All-American Marathon and Mike to Mike Half Marathon
AsONE Prayer Walk
Dogwood Festival
Duck Derby
Fayetteville ComicCon
Greek Festival
Halloween Half Marathon and 5K
Holly Day Fair
Indigo Film Festival
National Women’s Golf Association Classic
Rodin: Portraits of a Lifetime Exhibit
SwampDogs Coastal Plain League All-Star Game and Fan Fest
When Pigs Fly
WIDU Anniversary Week

2015

Duck Derby
Fayetteville ComicCon
International Folk Festival
When Pigs Fly

2014

Christmas in the Park
Holly Day Fair
Picasso: 25 Years of Edition Ceramics from the Rosenbaum Collection
When Pigs Fly

2013

Holly Day Fair
When Pigs Fly

The Fayetteville Area Convention and Visitors Bureau (FACVB) collects data from various sources to determine what the overall visitor profile is to Cumberland County. The FACVB collects data from:

  • Hotels
  • Attractions
  • Information Kiosks throughout the County
  • Online Users
  • Walk-ins to our 3 Visitor Centers

FY2018 Visitor Profile (Updated March 2018)

FY2017 Visitor Profile
FY2016 Visitor Profile
FY 2015 Visitor Profile
FY2014 Visitor Profile
FY2013 Visitor Profile